Assignment One: Question Three

Find two examples of what you consider to be an effective use of Internet marketing.

For each example, describe what Internet marketing method(s) or technique(s) are used, discuss what you think is the purpose of the marketing campaign (customer acquisition ? customer retention ?), and evaluate which of the following Internet properties the online marketing campaign takes advantage of:

• interactivity or two-way communication

• pull marketing

• personalization or one-to-one

• greater hold on user's interest

• measurable and trackable

Internet marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products.




Based on the topic, I will choose the sample as below:

1 ) Dell Computer: is one of the famous branding over the word. The company currently sells personal computers, servers, data storage devices, network switches, software, and computer peripherals. Dell also sells HDTVs, cameras, printers, MP3 players and other electronics built by other manufacturers.

Dell grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008[update] it held the second spot in computer-sales within the industry behind Hewlett-Packard.
Why they got a success in internet market?
Let’s discussing the following Internet properties are:-

Two-way Communication
Dell computer will launch the new product into the internet, and provide online purchase let customer more convenience.

Pull Marketing
Dell’s provides some product on web, actuary it helps to increase the reading ratio by the consumer, also increase the interactive between then.

One-to-one
Consumer may send some questions by e-mail directly. Dell can responding it very quickly, clearly it would be one to one tactic.

Greater Hold on User’s Interest
Dell provides a user convenience purchasing mode into the internet. With the shortly deliver time and different location deliver service over the world. it’s really easy to loyal the customer.

Measurable and Trackable
When you are using the search engine, choosing the most popular products? Is easy. So, it will be help the management to make the final decision.

The second example would be Messenger (MSN)
The concept for MSN was created by the Advanced Technology Group at Microsoft, headed by Nathan Myhrvold. MSN was originally conceived as a dial-up online content provider like America Online, supplying proprietary content through an artificial folder-like interface integrated into Windows 95's Windows Explorer file management program

Two-way Communication
MSN will launch different service into the internet, and provide more online advertising lead customer to more convenience.

Pull Marketing
MSN is provides conversation on web immediately, actuary it helps to increase the work efficiency, also increase the interactive between then.

One-to-one
User may send some massager directly. MSN’s service can do it very easy; clearly it would be one to one tactic.

Greater Hold on User’s Interest
MSN provides a good efficiency when user talking on business or another part. With the shortly time .it’s really easy to loyal the user.

Measurable and Trackable
When you are using the search engine, is easy to find your good friend or business‘s partner, is will help the management to make the final decision, how they will launch the new service to the user.